Marketing Nostalgia 

http://finance.yahoo.com/news/3-ways-brands-marketing-nostalgia-134500158.html

From a business perspective, it makes sense. A recent study led by Jannine LaSaleta, a nostalgia specialist who teaches marketing at Grenoble Ecole de Management in France, revealed that the feelings of social connectedness that arise from nostalgia make people value money less, which ultimately leads them to spend more freely.

“It’s not a secret that nostalgia is used for marketing," says LaSaleta. "It’s not a secret it’s successful."

How long does it take for something to go from dated to nostalgia-worthy? “I think 20 years is probably a good candidate," says Georgetown University's McDonough School of Business professor Marlene Morris Towns. "But you probably could push it a little bit.”

Nostalgia isn't restricted to youth or adolescence, but "any time in the past a person thinks is meaningful or momentous,” according to LaSaleta. So, by focusing on more recent nostalgia triggers, brands can kill two – or three – birds with one stone, by appealing to baby boomers, Gen X and millennials all at once.

Traditionally, marketers have been forced to use broad strokes to convey nostalgia by painting a universal pictures of a certain era. Today, however, it's possible to bring customers back to their very own nostalgic memories from earlier years.

LaSaleta points to Arcade Fire's 2010 personalized music video as an example of how marketers can make nostalgia a very individualized experience. In the video, viewers are asked to enter the address of their childhood homes. Then, using Google Maps images, the video appears to be set in each viewer's hometown. The result is more searing and genuine than any generic imagery attempting to create bittersweet nostalgia for one's childhood home.

layout 

• start of with what nostalgia means and where it comes from.
• what nostalgia was like in the last centuries and how it has progressed. 
• then talk about Johannes Hofer and he's thoughts on nostalgia. 
• talk about sedikides and tim wildschut views on positive and negative nostalgia and what there tests proved.
• then talk about svetlana boym view on reflective and restorative nostalgia and compare it to what tim wildschut is saying. 
• steampunk 
• fashion nostalgia 
• coca-cola evolution 
• apple evolution 
• conclusion 

Logo Nostalgia

http://stocklogos.com/topic/original-and-current-form-famous-logos

http://www.boredpanda.com/21-logo-evolutions-pepsi-cola-apple-nike-nokia/?afterlogin=savevote&post=72309&score=-1 

Vintage or Nostalgic

The wave of vintage-wearers over the past two decades proves that fashion isn’t like technology, transportation and pharmaceuticals in that newer isn’t necessarily more desirable.

British philosopher Francis Bacon said, “Fashion is the only attempt to realize art in living forms and social intercourse”. This living form of art holds power – power to control a part of one’s image. A person can play a role, embody a story, or represent an era based on what he or she chooses to wear.

"Fashion is inspired by youth and nostalgia and draws inspiration from the best of the past."

Lana Del Rey

Vintage is the co-opting of the past to define the present. Nostalgia is the re-living of the past to escape the present.

The rise of nostalgic consumer goods is also apparent beyond fashion. Examples

include cars (e.g. the reappropriation of the MG, Leigh et al. 2006), film (e.g. silent

black-and-white movie

The Artist 

won 5 Academy Awards in ‘an evening suffused with

nostalgia’, LA Times, 2012) and books (e.g. the reissue of the 1950s ‘Golden Books by

Random House, see randomhouse.com). In marketing this trend has not gone unnoticed.

Brown et al. (2003) ascribe the revitalization of old brands to a revival of nostalgia, since

customers value past products over contemporary ones.

In the early 21st century, this sense of nostalgia can be observed in all layers of societies

(Lowenthal 2011). Individuals compensate ‘dislocation’ – caused by a fast-changing soci-

ety – by invoking the past. Earlier, Berger et al. (1973) defined nostalgia as a metaphysical

‘homelessness’ that becomes increasingly prevalent in plural and fast-changing societies. In

an effort to achieve steadiness within this society, a longing for a home arises (cf.

Duyvendak 2011). Turner (1987) sees nostalgia as ‘a mood of particular importance in

contemporary cultures in association with the loss of rural simplicity, traditional stability

and cultural integration’ (p. 152). Nostalgia, as visible in vintage and in many other forms of consumption – thus refers to alienation. 

http://www.academia.edu/4776660/It_is_not_old-fashioned_it_is_vintage._Vintage_fashion_and_the_complexities_of_21st_century_consumption_practices 

                      fashion

Cars

steam punk 

http://www.momondo.co.uk/inspiration/nostalgia-for-the-future-steampunks/

What would the past have looked like if the future had happened sooner? A caveman on a bike perhaps; Vikings with wristwatches? No. According to steampunks, it would be a mashup of Victoriana, gas masks and steam-powered contraptions all put together with nuts and bolts. In the world of the steampunk, the past is stuck in the mid-19th century, and the future is today. Or yesterday, it depends on when you are reading this really.

Steampunk is a subculture that has emerged from a particular subgenre of science fiction literature. Add in a visual universe derived from horror and fantasy films of the 80s and you have a rough starting point for a look. In many ways, steampunk is a reaction to today’s streamlined design and modern consumer technology. In the steampunk aesthetic, form and function are closely aligned, and it is often very obvious what the strange devices of the steampunk universe are intended to do. Steampunk style is not dictated by a strict set of guidelines. By its very nature, it is a synthesis of modern and historical styles. Common elements for the ladies include gowns, corsets, petticoats and bustles, and for the gents, suits with waistcoats, long coats and top hats.  With the growth in popularity of steampunk fiction, steampunk as a physical lifestyle has also been more visible, with followers of the genre adopting styles lifted from fashion, decoration, music and film. The look could easily be called neo-Victorianism, an amalgam of Victorian aesthetics and modern technologies in a quest to find the best and most provocative anachronism.

http://www.aquarianonline.com/nostalgia-for-a-time-that-never-was/ 

Steampunk is definitely its own aesthetic, with its own distinctive standards of beauty and value. It is the marriage of Victorian-era focus on manners, beauty and form with technology, given a fantastical twist of functionality and craftsmanship. It seeks to reconcile the current industrial sensibility with optimism, romance and imagination, something notably lacking from post-modern design.